image advertising

"General image advertising is not going to draw people back to the market after they've been burned like that," he said.

Drug companies should be limited to general image advertising of their role in research benefiting the nation's health.

What makes seeing an image advertising games more harmful than films?

You try "image advertising," which says almost nothing, but leaves the viewer feeling good about your product.

"They'll still pay high rent on Madison, because they see a store there as good image advertising for their brands," he said.

The Panasonic Company will bring out its first image advertising this week.

"We believe that image advertising interrupts the flow of the catalogues," he said.

There, too, long-term image advertising has become subordinate to short-term promotional programs.

Rather, bank executives want to begin running sometime this fall a campaign that would serve as the equivalent of corporate image advertising.

McCann advertising, on the other hand, he described as image advertising.

Virgin Atlantic's regular image advertising has not been running since Sept. 11.

But in his remarks to the group's annual meeting last week, he acknowledged that the industry faces a skeptical public, despite years of image advertising.

Those are, of course, reasons for corporate image advertising, for which American companies spent an estimated $1.5 billion last year.

Recently, Drexel's officials have been arguing about an issue generally not considered to be controversial: its image advertising.

Burnett, which has handled a marketing project for the last nine months, was named as the first agency to handle Andersen's corporate image advertising.

Kmart's current image advertising focuses on the "extras" that shoppers can find, from lower prices to friendly service.

The soft-edged image advertising that most hospitals start with - "we care" ads, market researchers call them - may be fading away.

The Kmart Corporation yesterday identified six agencies that are being considered in the review of its national image advertising account.

"It assumes a lot of government funding, continuing heavy levels of corporate image advertising and no competition.

Izvestia, the Soviet Government newspaper, began publishing corporate image advertising from Western companies.

The Chicago Mercantile Exchange has started brand image advertising, a month after its initial public offering.

Nissan's current American campaign, which had emphasized brand-building image advertising with the theme "Life is a journey.

Image advertising for the new company will begin this month with print ads and an initial budget of $5 million for the first two seasons.

For the sponsors, it's good image advertising because everyone who donates sees a thank-you screen carrying the logo of each sponsor.