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Ice beers are priced the same as each company's major brands.
The ice beers are typically known for their high alcohol-to-dollar ratio.
Examples are applejack, made from hard cider, and ice beer.
I'm using it to ice beer in, see?
That trend involves "ice beer," so named because it is brewed at temperatures below freezing.
So rather than asking; "Do you like Foster's Ice beer?"
Bud Ice has a somewhat lower alcohol content than most other ice beer brands.
Ice beer is an example which has been partially freeze-distilled with the intention of concentrating flavor and alcohol.
With ice beer, he added, "We're looking for a long-term success, not just a one- or two-year big-barrel product."
All very nice, except that Coors Light is not - repeat, not - an ice beer.
But it was not so strikingly different or incredibly better to dispel notions that ice beer might be just another marketing gimmick.
In some areas, a substantial number of ice beer products are considered to often be bought by "street drunks", and are prohibited for sale.
The best-known freeze-distilled beverages are applejack and ice beer.
The billings, on Lite Ice beer and various projects, were estimated at more than $30 million.
"People were icing beers in ice-filled buckets on their stoops - and even outside bars.
Ice beers, brewed below freezing for a smoother taste with higher alcohol content, are the industry's latest fad.
He added that Anheuser-Busch "does not know if Coors has plans to introduce an ice beer."
Two brewers have named agencies on their rosters to handle the introductions of their ice beer brands.
This process is used in the production of ice beer and ice wine to increase ethanol and sugar content, respectively.
Genesee Ice Beer was introduced in 1993 and has 5.5% alcohol by volume.
Molson, the Canadian brewer, will start selling "ice beer" in the United States this week.
Molson Breweries plans to introduce the first "ice beer" marketed in the United States.
However, in its current form, ice beer was developed from the fruit-juice industry which used to freeze orange juice concentrate in order to reduce shipping costs.
In fact, Anheuser-Busch and Miller are racing each other to see which will market the first nationally distributed, American-brewed ice beer.
Ice beer originated in Canada, though it is essentially based on the German Eisbock style of beer.