haloid

Haloid became Xerox, and early investors in the company realized phenomenal profits.

Carlson continued to work at Haloid until 1955, and he remained a consultant to the company until his death.

Haloid felt that the word "electrophotography" was too complicated and did not have good recall value.

Haloid needed to grow, and its existing offices in Rochester were old and scattered.

Part of the answer lies in the Wall Street dream of finding another Haloid.

Haloid eventually changed its name to Xerox Corporation.

By 1948, Haloid realized that it would have to make a public announcement about electrophotography in order to retain its claims to the technology.

Mr Law tracked down the backers - Haloid.

Between 1959, when the Model 914 first shipped, and 1961, Haloid Xerox's revenues nearly doubled.

After meeting with Joe Wilson, Carlson accepted an offer to become a consultant to Haloid.

After the Model A, Haloid released a number of xerographic copiers to the market, but none yet particularly easy to use.

Gundlach made his impact within the company quickly, coming up with three patentable ideas in his first year with Haloid.

Two months after the premiere of Haloid, he was hired by Midway Games as a Combat Designer.

The company subsequently changed its name to Haloid Xerox in 1958 and then simply Xerox in 1961.

Peter McColough went to Haloid [later renamed Xerox] which was extremely risky.

In 1955, Haloid transformed its photo-paper warehouses into showrooms for its Xerox machines and hired several hundred sales and service people.

In 1961 Haloid was listed on the New York Stock Exchange and changed its name to the Xerox Corporation.

However, the term electrophotography troubled Haloid; for one thing, its use of the term "photography" invited unwelcome comparisons with traditional duplicating technologies.

Haloid called the new copier machines "Xerox Machines" and, in 1948, the word "Xerox" was trademarked.

The lesson that Kirby took was not that an investor should buy stocks hoping to find the next Haloid (or Google or Apple).

In December 1946, Battelle, Carlson, and Haloid signed the first agreement to license electrophotography for a commercial product.

Haloid's CEO, Joseph Wilson, had decided Haloid needed a new name as early as 1954.

Haloid, a manufacturer of photographic paper, was looking for a way out of the shadow of its Rochester, New York, neighbor, Eastman Kodak.

Both sides were tentative; Battelle was concerned by Haloid's relatively small size, and Haloid had concerns about electrophotography's viability.

During this period, Battelle conducted most of the basic research into electrophotography, while Haloid concentrated on trying to make a commercial product out of the results.