greenwashing , auch: greenwash

Greenwashing has shown a significant increase in use over the last decade.

So-called "greenwashing" does happen of course, but who's to judge when a company does well by doing good?

Unless these issues are discussed at conferences like this, such events will never amount to more than some greenwashing that wastes valuable time.

A spoof campaign was launched to pre-empt Chevron's greenwashing.

To learn more, read How Greenwashing Works.

Marketing strategists are responding with Green Certifications and its abuse, Greenwashing.

How Greenwashing Works Corporations, businesses and even governments spend a lot of money to make themselves appear greener in the public eye.

The term "greenwashing" refers to all industries that adopt outwardly green acts with an underlying purpose to increase profits.

In 1999, according to environmental activist organizations, the word "greenwashing" was added to the Oxford English Dictionary.

"How Greenwashing Works" 25 January 2008.

"Greenwashing, Be Gone!

"Clean Coal," an initiative adopted by several platforms for the 2008 U.S presidential elections is an example of political greenwashing.

"Social Accountability and Corporate Greenwashing", Journal of Busi-ness Ethics, 43.

It's a classic example of the greenwashing of new technologies, and the trashing of established ones, by people who instinctively want to puff the latest gizmos.

Le Greenwashing, arme fatale de communication ou dogme écologique?

Some complain of corporate greenwashing, that is, of companies pretending to be sustainable or green by hiring graduates of these programs when the companies really are not.

-The term greenwashing is an environmental take on whitewashing - the attempt to cover up or excuse wrongdoing through false statements or the biased presentation of data.

How Greenwashing Works How Hybrid Cars Work Does what you smell determine what you buy?

The modern reconstruction of Aloula as a "park of marblework artistry" has been widely accused of an attempt of corporate greenwashing.

TerraChoice Environmental Marketing, an advertising consultancy company issued a report denoting a 79% increase in the usage of corporate greenwashing between 2007 and 2009(1).

Environmentalism and environmental concerns are often represented by the color green, but this association has been appropriated by the marketing industries and is a key tactic in the art of Greenwashing.

Introduction to How Living Billboards Work The Hanging Gardens of Commercialism Green Billboards or Greenwashing?

Introduction to How Greenwashing Works Forms of Greenwashing Why do companies greenwash and what are the results?

These awards, awarded to extractive industries who make some environmental commitments in order to deflect the more general criticisms of their operations, are referred to by corporate watchdog groups as "Greenwashing".

A strong threat to the credibility of Sustainability Advertising can be seen in corporate "greenwashing", a form of disinformation from organizations seeking to repair public reputations and further shape public images.