go up market

The package tour was not dead, it had gone up market and further afield.

Yes, of course- how silly of me, they'd gone up market now, and it was funeral directors' suppliers I needed.

FUNERAL insurance plans are going up market.

TEA The single estate tea in the dark packet is Brook Bond trying to go up market.

We have decided that on the last training day, instead of Wendy's for snacks, we will go up market and take the desserts and coffee at the Falls Hotel from 8:30 pm.

Annoying though this was, the cat's tastes apparently went up market after a few weeks of bath tub drinking, resulting in a situation where she would not drink a drop of water if it wasn't served in a large crystal wine glass!