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In fact, frequency programs are now the fastest-growing method of marketing used by food retailers.
There is also a lower frequency program taking 5 years for those wishing to attend high school after abandoning at an earlier age.
"One of the ways that organizations can create loyalty is through frequency programs such as these," Ms. St. Martin said by e-mail.
Like enrollees in other frequency programs, club members typically earn bonus points with every purchase to apply toward future purchases or prizes.
Ms. St. Martin said she hopes to inaugurate frequency programs, in which a person might attend, say, four performances and earn free tickets to a fifth.
When a user turns a radio on, it attempts to register on the Home Site based on the frequencies programmed in the radio.
It is the first of four spacecraft to be launched as part of the Advanced Extremely High Frequency program, which will replace the earlier Milstar system.
To bond with those customers, marketers from packaged-goods manufacturers and supermarkets to long-distance phone companies and credit-card distributors are testing or toying with frequency programs, which give these devotees discounts and other preferred treatment.
In August 2010 control of the Milstar system was transferred to the Advanced Extremely High Frequency program, in preparation for the launch of the first AEHF satellite, USA-214.
Data on demographics, life style, values and behaviors of consumers gleaned from sources that range from car registrations to survey responses are used by these marketers to sketch profiles of their loyal customers and customize their frequency programs accordingly.
Instead of a simple wide-range rumble that could be felt and heard, Mod-III used more narrow band extended low frequency effects in the 16-25 Hz range, in addition to the higher frequency program sounds and surround-sound effect.