focus group interview

The practice of feminist oral history and focus group interviews.

Findings from focus group interviews suggest explanations of the early fertility pattern.

He invented the focus group interview, which has turned into the bedside tool of every political consultant and advertising executive.

It was also practical at times like this, when Ogle wanted to do what was known as focus group interviews.

Exploratory research information is collected by focus group interviews, reviewing literature or books, discussing with experts, etc.

This involves conducting surveys, focus group interviews, and usability studies - all of which can be seen as time-consuming.

Results of focus group interviews.

This was believed to be the start of the 'focused group interview', or what we now known as the 'focus group'.

Citing focus group interviews with teen-agers, he said: "They feel it's a highly athletic sport but they're turned off by the image and the rules."

The hope is for the voyeuristic videotapes to yield more accurate, personal and contextual information about consumer behavior than traditional research methods like focus group interviews.

They could also implement brainstorming activities, hold stakeholder meetings, hold focus group interviews and hold jurisdictional reviews.

The latest indication of the improving experience comes from Airport Interviewing and Research, a company that does passenger polls and focus group interviews for airports.

The same focus group interviews that revealed that Kohl's stores needed to feel more intimate revealed that shoppers could not find enough fashionable clothing.

Data consisted of individual and focus group interviews with the advisors, and observation data of advisor/advisee interactions.

The agency's belief is based on quantitative research done by its client - the Brooklyn-based Crossland Savings - and by its own focus group interviews.

Mr. Quinn said policy changes intended to ease disputes over penalties were on the way, a result of focus group interviews to determine which tax policies irritated people the most.

But according to focus group interviews that New York Life conducted with its Chinese and Korean agents, the most effective messages to the two groups cannot be the same.

He recalled a focus group interview in which he asked a conference room full of Mexican men and women how many of them were considering migrating to the United States.

Increasingly, employers use temporary-employment agencies as screening tools, and many employers no longer consider young people who do not have years of experience in the work force, focus group interviews showed.

National Research, which Saatchi considers an entree into show business, does preproduction studies of consumer attitudes and focus group interviews during production to discover the ending that would attract the most moviegoers.

After Angotti, Thomas was selected in late September from seven or eight creatively focused agencies that Amfar executives interviewed, it conducted focus group interviews to guide the campaign's direction.

That was confirmed, she added, by participants in focus group interviews "who consistently responded positively to the Tanqueray/AIDS rides ads from a pool of various other ad executions we were testing."

"This is the P.& G. coming out," Mr. Gordon said, smiling, as he recalled focus group interviews during which he and Mr. Roche asked students why they buy posters.

Two judges were co-chairmen of the task force, which included prominent members of the state's legal establishment, and conducted public hearings, surveys of judges, lawyers and court employees, and focus group interviews.

During focus group interviews, kids favorably compared the nacho flavor with Doritos and Tostitos from Pepsico's Frito-Lay, the company that all but owns the $7.6 billion salted-snack category.