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This idea of a financial supermarket is a media creation.
As nearly everyone has already pointed out, the record of financial supermarkets is dismal.
"But if you're going to be a financial supermarket, you've got to have aisles for every customer to walk down."
While some people try to create multimedia giants, others have visions of financial supermarkets.
Smaller competitors of the merged company also have concerns about financial supermarkets.
Bank of America built its brand as a financial supermarket that could be all things to all people.
The financial supermarket chains are coming, if the Reagan Administration has its way.
This may well be reminiscent of the financial supermarkets that were trendy a decade ago.
As those percentages suggest, however, credit unions remain a corner grocery in an industry of financial supermarkets.
But we do want broader services, and we have what I'd call a limited financial supermarket."
Financial supermarkets are not looking so super anymore.
Demographics play a significant role in all of this, and time appears to be on the side of companies arguing for financial supermarkets.
What's more, his vision for Morgan Stanley as a financial supermarket flopped.
But the Citicorp-Travelers deal is all about creating financial supermarkets, not opening local branches.
"A financial supermarket says anybody can buy anything from the same organization," Mr. Golub said.
Why not create a one-stop financial supermarket?
Citigroup will be your one-stop-shopping place, your financial supermarket.
The company's decision reflects a growing trend on Wall Street to unwind the giant financial supermarkets built over the 1990's.
The reorganization is expected to reshape the nation's largest brokerage from a full-line financial supermarket into a much more focused business.
And some branches will be expanded into financial supermarkets, staffed with experts in business banking and investment services.
But throughout the 1990's, Wall Street firms built themselves into financial supermarkets, offering investment services of all kinds to all people.
The "financial supermarket" is a catchy phrase, but it is not yet proved to be a winning business strategy, industry analysts say.
As a result, he has mostly disassembled the financial supermarket built by his predecessor, James D. Robinson 3d.
In effect, he wants to marry the media aspirations of Internet portals like Yahoo with the dream of building a financial supermarket.
He led the way in creating the financial supermarkets of today - offering insurance, brokerage services and even data-processing and real estate development services.