After a while, the endless "I say," "he says" tags Lish placed on so much of the dialogue felt gimmicky.

Whatever its origins, the unconventional structure feels not so much gimmicky as appropriate for describing the lives of people so profoundly distanced from their emotions.

It doesn't, of course - it feels tacked on and gimmicky.

Despite such unique elements, the trail courses did not feel at all gimmicky.

It consistently delivers high quality educational apps that make the most of the capabilties of the iPad without feeling gimmicky.

Fun to use every now and again, the shotgun feels especially gimmicky next to the more versatile weapons on this list.

But those are minor quibbles, and so is this: The presentation of dessert at Jean Georges feels gimmicky.

The menu felt gimmicky, the ideas forced.

None of this feels gimmicky or contrived.

It felt a little gimmicky, a flashy way to keep fickle gym goers amused.