extend the brand

It stands to reason, then, that entrepreneurs would seek to extend the brand, so to speak.

Whether extending the brand to other personalities can reverse its fortunes will remain to be seen.

"To do that, we need to extend the brand."

What's left to do to extend the brand?

Any good marketer knows that one of the keys to a product's success is to extend the brand name into new areas.

And the most obvious tried-and-true way is extending the brand."

"It's a way to try and extend the brands you have, and to take them to new regions of the country," he said.

They extended the brand lines to produce more color cosmetics, emphasizing eye-enhancing products.

"We think it extends the brand," he said.

"At our core, we're a coffee company, but the opportunity we have to extend the brand is beyond coffee; it's entertainment."

Despite some bobbled attempts to extend the brand, Coca-Cola rates 14 out of 15.

Companies are using licensing as a way to extend the brand, create impressions, and bring in bottom-line revenues all at the same time."

"You want to extend the brand."

In any event, he says that Bloomberg's TV and radio reports help extend the brand name.

Hawkins extended the branding to the "greatest hits" music format, calling it "California Gold".

Samworth Brothers have extended the brand to cover sausage rolls, sandwiches, pasta and other savoury snacks.

In the coming years, Loblaw continued to expand the number of President's Choice products and extended the brand into new, service oriented areas.

The company had hoped to extend the brand with a line of cosmetics, but Olay cosmetics never captured more than 4 percent of the market.

"Extend the brand" is one of those tiresome business slogans that turn up on PowerPoint presentations all the time, but Wolf has actually made it work.

And Wyndham, which owns the Golden Door spa, is extending the brand to four of its hotels by the end of 2006.

Sony extended the brand to the portable games market in 2005 with the PlayStation Portable (PSP).

At SXSW 2013, Devolver announced that they would be extending the brand to digital film distribution.

We hear iconic City boy drinking hole Boisdale is looking to extend the brand far beyond its original home in London's SW1.

And the N.F.L., which has a relationship with the arena game, believes that purchasing a portion of the league would extend the brand of football year-round.

Success of the Bananagrams tile game developed by the Nathanson family prompted Bananagrams International to extend the brand online.