experiential marketing

In the domain of marketing, it may be associated with experiential marketing.

Experiential marketing, as the ad industry calls such campaigns, is intended to give people something they can tryout and photograph.

Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands.

It is part of a trend known as experiential marketing, intended to forge closer ties between products and consumers.

"It's kind of fun, and they're rewarding me for it," he said, calling the promotion a form of experiential marketing.

In 2008, the company launched its College Ambassador Program experiential marketing campaign at 4 schools throughout the region.

This experiential marketing campaign was exclusive to Asda stores and included 45 activity days.

Experiential marketing segment brings the brands closer to the consumer through brand activation and events.

But, advocates of experiential marketing say headcounts in Times Square underestimate the district's impact.

On Madison Avenue, pop-up is part of a trend that goes by the term experiential marketing.

The risk publishers take with experiential marketing is the potential for alienating readers if the events are perceived as too commercialized.

For all the benefits of experiential marketing, experts like Ms. Rice point out that pitfalls also lurk.

The tactic, known as experiential marketing, is becoming increasingly popular as a way to get the attention of busy, distracted consumers.

Some other examples of guerrilla marketing are viral marketing and experiential marketing.

Recently, Superdrug have undergone a huge experiential marketing campaign, holding product demonstrations throughout their stores.

The practice is known as experiential marketing, and it is effective, Ms. Rice said, because consumers can usually choose whether or not to take part.

Experiential marketing - where retailers offer "transformational experiences" that leave consumers rejuvenated or emotionally moved - is also hot.

Two become part of Momentum Experiential Marketing Group.

Craftsmen Industries is a builder of mobile marketing and outdoor exhibits for the experiential marketing industry.

Switch is an experiential marketing and advertising agency headquartered in St. Louis, Missouri.

In 1939, he founded what is now Jack Morton Worldwide, a leading experiential marketing and global brand communication agency.

"We're really into experiential marketing," Mr. McDowell said.

Cites AA advergaming success and rollout to an experiential marketing campaign.

Experiential Marketing and Customer Experience Management use theories from sensory, cognitive and social psychology.

Author of "Experiential Marketing" (Free Press, 1999).