experiential brand

"I guess it's about an experiential brand that's really about making people happy, or improving their life somehow."

For the ShoWest Schmooze-a-Rama buffet lunch, competing studios have installed a dozen or so "experiential branding" setups in the ballroom.

He is the owner of the experiential brand Escape and a production company, Escape Productions LLC in New York City.

Former Director of Experiential Branding at Interbrand where he spearheaded agency integration programs with many of the large advertising firms in the Omnicom portfolio.

Mark Dowley, managing director at Ad:vent, a consulting company in New York that specializes in sports and entertainment event marketing, described what General Motors was seeking as "experiential branding."

Though Cheskin's process was created and perfected in the 1950s and 1960s, it is just as relevant to marketing today as back then - more so, perhaps, with the rise in experiential branding and marketing.