ethnic marketing

Given its experience so far, will the Met try ethnic marketing again?

"This is our first effort to really do a national business ethnic marketing program," he added.

Winners were also announced in two new categories for ethnic marketing.

"But our ethnic marketing to businesses has been only scattered.

In the case of ethnic marketing, the music doesn't have to be second rate, but who cares if it is?

This process is also known as ethnic marketing.

Direct and ethnic marketing are also not affected.

In that capacity, he leads the firm's workforce diversity, ethnic marketing and minority business development consulting practice.

Connie St Louis investigates ethnic marketing in the pharmaceutical industry.

She started as a phone operator and left the company as Ethnic Marketing Director.

It's not ethnic marketing any more, it's multicultural marketing."

By 1958 he had been named manager of Pepsi's ethnic marketing department, which by then also concentrated on Hispanic consumers.

Promotus Advertising has positioned the agency as an urban and ethnic marketing firm in Indiana.

The critics complain that urban marketing is merely a recasting of what has long been known as ethnic marketing, particularly aimed at black consumers.

The "Byzantium" campaign is not only the museum's most ambitious foray into ethnic marketing, it is also a rarity coming from a cultural institution.

If you missed the link to MLS's ethnic marketing strategy, click .

ETHNIC marketing" has become a familiar phrase in the advertising lexicon.

An ethnic marketing strategy is developed around the values and attitudes distinctive to a particular ethnic group, and generally includes the following aspects:

Like many experts on ethnic marketing, Mr. Sosa says general-market advertisers err when they take their target to be a monolith.

"It's not ethnic marketing any more," Giuseppe D'Alessandro of Pepsi said.

The decision by MCI to further segment its sales messages is emblematic of the growing importance that mainstream advertisers are placing on ethnic marketing.

In 1952 he joined the advertising agency Batten, Barton, Durstine & Osborn as an ethnic marketing specialist.

"That's the whole mission that we have, trying to extend the excitement into the urban centers," said Charlee Taylor-Hines, Pepsi's director of urban and ethnic marketing.

Information Resources, which is based in Chicago, also plans to use the information from the project in an attempt to persuade consumer-products companies to raise their budgets for ethnic marketing.

Its efforts, which could include hiring agencies that specialize in ethnic marketing, are intended to complement the ethnically oriented consumer campaigns it already runs as supplements to its general advertising.