ethical marketing

Ethical marketing generally results in a more socially responsible and culturally sensitive business community.

The increasing trend of fair trade is an example of the impact of ethical marketing.

There are a large number of fair trade and ethical marketing organizations often employing different marketing strategies.

Ethical marketing refers to the application of marketing ethics into the marketing process.

When companies create high ethical standards upon which to approach marketing they are participating in ethical marketing.

Enlightened ethical marketing is at work when the company and marketer recognize further improvements for humankind unrelated to those enforced by governments or public opinion.

Ethical marketing should be part of business ethics in the sense that marketing forms a significant part of any business model.

Ethical marketing should not be confused with government regulations brought into force to improve consumer welfare, such as reducing sulfur dioxide emissions to improve the quality of the air.

Neuromarketing and Evil from Neuromarketing Seth Godin has a nice post on ethical marketing that is equally applicable to neuromarketing.

In their eyes the days of marketing to children with toys and simple games/activities were over and these professionals wanted to begin to address this demographic using education and more ethical marketing practices.

Recognizing that "Advertising is a massive, multi-million dollar project that's having an enormous impact on child development" kidification uses ethical marketing practices as established by the industry when creating marketing messages and campaigns.

Push Me Pull You from Sublime Products Article Directory Ethical marketing - and Seth has been talking about permission based marketing for years - does need to consider the consumer at the other end.

The formula makers rely mainly on "ethical marketing," a concept that includes maintaining Web sites and phone lines to answer parents' questions, sponsoring seminars and conferences for pediatricians and showering doctors and new parents with gifts.

Study of Ethical marketing should be included in applied ethics and involves examination of whether or not an honest and factual representation of a product or service has been delivered in a framework of cultural and social values.

Ethical marketing issues include marketing redundant or dangerous products/services transparency about environmental risks, transparency about product ingredients such as genetically modified organisms possible health risks, financial risks, security risks, etc., respect for consumer privacy and autonomy, advertising truthfulness and fairness in pricing & distribution.