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Wine and enotourism were estimated in 2007 to be a $100 million industry.
The industry around enotourism has grown significantly throughout the first decade of the 21st century.
The property is also a leader in enotourism.
This can, in turn have the opposite effect desired wherein potential visitors are driven away and turned off enotourism.
Napa Valley is now a major enotourism destination.
Articles in the Annual examine, among other things, the Canadian wine industry and the enotourism industry.
Its proximity to the urban center and high profile wineries have made it an important destination for enotourism, receiving over 3.1 million visitors in 2011.
The term Wine Country refers to areas where wine grapes are grown and/or enotourism exists.
With the continuing improvement in the region's winemaking reputation, enotourism in Oregon has become a significant industry in its own right.
In 2004, enotourism contributed an estimated USD $92 million to the state economy, excluding winery and tasting room sales.
This attracted criticism, as Dunstan was prominent in promoting South Australian viticulture and enotourism.
With the recent developments in Argentine wine production, enotourism has also become very popular, with numerous wine-tourism oriented hotels appearing throughout the province.
As the enotourism industry matures, additional activities have been added to visits such as riding electrically assisted bicycles, called, "burricleta".
The route is marked by "Ruta del Vino" signs on the roads and highways to promote the area for enotourism, especially from the U.S. border.
Building on the success of enotourism in regions such as California's Wine Country, the number of wine regions catering to tourists has grown in recent decades.
Now, the wines from the region have been subject to high scores and recognition from international critics and have even become the focus of guides created solely for enotourism.
To publicize enotourism the district established a Strada del Vino Franciacorta on the model of the famed German Wine Route (Weinstraße) in 2001.
Where other types of tourism are often passive in nature, enotourism can consist of visits to wineries, tasting wines, vineyard walks, or even taking an active part in the harvest.
The devaluation of the Argentine peso in 2002 further fueled the industry as production costs decreased and tourism significantly increased, giving way to a whole new concept of enotourism in Argentina.
As enotourism grows, regions such as Napa Valley have to deal with continued success and the effects that come with it, such as crowds and increased tasting room fees.
Other regions, such as Catalonia, Spain have only started marketing enotourism starting in the mid-2000s, primarily focusing on how it is an alternative form of tourism to the beach for which Spain is overall known.
This area is promoted heavily for enotourism with the "Ruta del Vino" (Wine Route), which connects over fifty wineries with the port of Ensenada and the border and the annual Vendimia harvest festival.
There was also a rise in the profile of enotourism among English speakers with the 2004 release of the film, Sideways whose two central characters visit wineries and wine in the Santa Barbara region of Southern California.
Wine industry associations and various universities have been encouraging this process by launching well-funded studies to analyze the future of enotourism, by mapping out wine routes, and by offering specialized training courses for wine industry personnel.
As part of an agreement between the airport, Alaska Airlines, and the local enotourism industry announced in January 2012 that passengers are allowed to check a 12 bottle case of wine for free on all Alaska Airlines flights from the airport.