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Were they fearful of being left behind by a down-market trend?
"We have both been down-market companies focused on consumers and small business.
David Didio, the company president, said he was not concerned about its more recent down-market history.
"If they want to convey a down-market image," he said.
They've gone significantly down-market and done it very rapidly.
In all of this, a down-market extravagance is the prevailing style.
The man from the down-market Sun is arguing with a tall bodyguard.
It is classless but at the same time fashionably down-market.
But sales of its down-market cars were off.
It was a dream interview for the down-market tabloids.
In more down-market accommodation the concierge may ask customers if they require company.
It has been an impressive run at a magazine that was long derided as a down-market version of People.
With its down-market elegance, it's tough and a delight.
Like the down-market heiress, the readily available spirit is attempting to go upscale.
It was so down-market that many cinema chains refused to take it.
'I believe he was lost from time to time, but that of course is inevitable in a down-market operation.
His kicker: "They also have the distressing down-market habit of trying to get people emotionally involved."
Sleazy, tacky materials and down-market printing did not deter him.
"It is unfortunately viewed as a down-market drink."
Themistocles moved to the Ceramicus, a down-market part of Athens.
The tarot reading and astrology were presented by my mage at a fairly down-market level.
'Oh,' said Lucy, clearly surprised to see glossy sophistication issue from such a down-market maelstrom.
"A down-market apartment complex or a 82 C n a r m e a cheap hotel.
"We've gone too far down-market; there's too much tabloid-y reporting.
MY neighborhood was never the down-market drug bazaar of the old East Village, but it has an interesting history.