double brand

The Ali brothers launched their own Ali's doubles brand in 1938.

Apple (Now in the Doubles brand as of 2006)

In later production cycles, the cameras were double branded with a series-name on the one and a sales name on the other hand.

The company's success with double branding helps explain why revenues are about twice those of the nearest competitor, Nutmeg Industries.

Only Strawberry is the original flavour, while blackcurrant and apple became the two flavours in the Doubles brand.

"We still do not have an annual fee," Ms. Mendler said, noting that some cards did, particularly those with double brands offered by airlines.

The models are I.B.M.-compatible and will carry the double brand name of Smith Corona and Acer.

Followers of the company believe the ubiquitous "S and Star" logo of Starter, which is on all of its sports apparel along with the licensed logos in a marketing strategy known as double branding, has a cachet with customers that will help sales.