diversity marketing

His specialities include the concepts of diversity marketing and emotional experience.

He is an advocate of diversity marketing.

"We're very, very sensitive to diversity marketing," he said.

Diversity marketing recognizes the influence of cultural programming and acknowledges that different consumer groups have life experiences in different cultural and social settings.

So-called diversity marketing - pursuing customers based on differentiations like race, language preference, sexual orientation and age - has become a lucrative strategy for mainstream advertisers.

An acknowledgement of the importance of diversity marketing is that AT&T Inc. has a post for this discipline at vice president level.

"It's relevant to our target audience, and we want to be part of it," said Anthony Smith, the Mobil Corporation's manager for diversity marketing and community relations.

"All the leading companies are taking initiatives to do diversity marketing," said Javelyn Ibarra Baldwin, cultural marketing manager for Jaguar.

In just 2 years, she graduated with a BFA in Film with a minor in Diversity Marketing.

Diversity marketing (or in-culture marketing) is a marketing paradigm which sees marketing (and especially marketing communications) as essentially an effort in communication with diverse publics.

Howard Buford, president of Prime Access Inc., a New York agency that specializes in so-called diversity marketing, called the commercial "a brave move" and praised Nike for "taking a leadership position."

On the automotive front, BMW of North America in Woodcliff Lake, N.J., named Washington Daniel Advertising in Chicago as its first agency of record for so-called diversity marketing initiatives aimed at African-Americans and other consumers.

Though Mazda has a new diversity program, the company is channeling its marketing energies toward three groups - African-Americans, Hispanics and Asians - that showed more marketing potential, said Jyoti Bates, a media and diversity marketing specialist for Mazda.