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If we went along with retail display allowances only the richest publishers would benefit,' he said.
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Some of Britain's 35,000 newsagents are asking for payments, called retail display allowances, to give magazines special treatment.
(The total tobacco marketing budget that year was $5.66 billion, which includes promotional spending like display allowances for retailers and signs in stores.)
David Shields, marketing manager of the American-controlled National Magazines, publishers of Cosmopolitan, Good Housekeeping, Country Living, She, and Harpers & Queen, said of retail display allowances: 'It is not something we would like to encourage here.'