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In our country today seniors control 50 percent of discretionary income.
"But now they're starting to use their discretionary income again for entertainment."
In recent years the rise of a large middle class with discretionary income has changed that.
Couple that with discretionary income and you have a market."
Both husband and wife have good jobs in advertising, with discretionary income to invest.
This 30 to 49 demographic also has more discretionary income than other age groups, which is an important factor.
"But by 2000," he added, "Americans 55 and older will have twice the discretionary income of those who are 18 to 34."
Fans, who had less discretionary income because of the recession, stayed away.
Her husband works in Tokyo for a construction company, and they spend most of their discretionary income on education.
"How much discretionary income will people have to spend?"
"Our research tells us that black people are willing to spend their discretionary income on the things they want," she continued.
What once seemed a more than adequate wage today leaves many families with little discretionary income.
The customer has some discretionary income and spends money regularly on music.
It dried up discretionary income - no one needs expensive brandy.
"The operators realize that this is a marketplace based on discretionary income."
Nobody is spending discretionary income to replace things they already have."
"But it gives people in the industry reason to be concerned because we're dealing with discretionary income.
"Vacations, doing something for the house, saving money - it's just less discretionary income."
She is a bit defensive about the image of boat owners as rich people with too much discretionary income.
"There was a time in my 20's when it did all go on my back," she said of her discretionary income.
What better way to understand what is happening than to study how people spend their discretionary income?
"You're seeing primarily middle-class white men with a lot of discretionary income.
"I own a liquor store," she said, "and discretionary income is definitely going to go down."
Since their household expenses are low, these women have large discretionary incomes that can be used to buy clothes.
Dental care is just another way to spend discretionary income, competing with a vacation or a new car.