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There is more direct selling, particularly in the schools sector.
The company received China's first license for direct selling in 2006.
The following are guidelines as to where direct selling is most appropriate.
"A direct selling company is only good for generating cash."
It has set up a new division to do the job - its first venture into direct selling.
Let me quote you the example of direct selling by fax or telephone.
Direct selling, by contrast, may cost as much as 10 percent.
It will process telephone calls for market research, direct selling and other interactive uses.
"There is a new convergence of entertainment, information and direct selling," said a person close to the deal.
Tupperware is not the only company having second thoughts about traditional direct selling.
As the value of Indian art skyrocketed, such direct selling was no longer necessary.
"Direct selling has never been used in a mainstream way to replace standard local advertising."
But for all the growth, direct selling may never get beyond its newfound niche in the cities.
The year ended with the sale of the direct selling business to Tupperware.
"I really do believe that there is a new convergence between information, entertainment and direct selling," he said in an interview last week.
"We haven't even touched China yet, which is going to be potentially the biggest market in the world for direct selling."
Avon decided to withdraw from the health care services field to focus on its core direct selling business.
"Direct selling is not unique," he added, "we just do it very well."
Many businesses use e-commerce for the direct selling of goods or services online.
Direct selling also give the company greater control over the marketing function and the opportunity to earn more profits.
Direct selling requires the firm to take full responsibility for establishing contact with potential customers.
Prudential Banking was involved in direct selling of savings and mortgage products.
"Direct selling should be run as a no-growth cash generator," he said.
But not a lot of white knights out there want to bother with direct selling because it's difficult to manage."
Two years later, the customers approach was changed and the first direct selling method was made in England.