direct response advertising

And a way to generate revenue is to deal with direct response advertising.

The program provides a forum of the self-regulation of direct response advertising.

For its new client the agency will be doing general and direct response advertising as well as collateral material.

Direct response advertising to strangers is demanding.

In early years, Confused.com achieved notoriety and success with a simple, repetitive direct response advertising format.

Alvin Eicoff (1921 - 2002) is widely regarded as the father of late-night, direct response advertising.

Infornercial marketing is, perhaps, the most exciting form of direct response advertising, with the possible exception of the Internet.

The mission of the program is to enhance consumer confidence in electronic retailing, by providing a forum to self-regulate direct response advertising.

In 2009 the network began to accept outside advertising, which generally consists of direct response advertising and ads for ringtone providers.

Billings, initially estimated at $15 million, might reach $30 million with the inclusion of duties like direct response advertising.

This "call to action", like the use of toll free numbers and credit cards, has become a standard component of successful direct response advertising over the years.

The original range comprised three 1:24 scale model kits of timber-framed buildings sold B2C via direct response advertising.

Recently, there has been a rapid increase in online lead generation: banner and direct response advertising that works off a CPL pricing model.

Glossary of terms related to direct response advertising, with an emphasis on DRTV.

DMW Worldwide is the direct response advertising unit of Dimac.

WizeBuys TV is a 24/7 national television network delivering both short and long form Direct Response advertising.

Its direct response advertising remained with BBDO Direct.

Now Integrated Resources will reinstitute a corporate ad campaign to be handled by Brouillard, while Thompson Direct will do the direct response advertising.

The pre-Christmas test of this direct response advertising in the TVS region was extremely successful - with 10 per cent of dog owners in the area receiving samples.

"Junk mail has become big business," said Earl Bahler, president of J.W.T. Direct, a direct response advertising agency based in New York.

Mr. Carlson and Karen Hochman founded Ad Hoc Marketing Resources in 1983, and the firm became a leading independent direct response advertising agency.

DiMassimo has handled consumer, branding and direct response advertising since both agencies were named to handle the account, with billings estimated at $20 million to $25 million, two-and-a-half months ago.

Either way, the result was the same: online retailers spent lavishly on general advertising, often paying full price for print and broadcast ads while eschewing cheaper and often more effective direct response advertising.

Scott Meyer was named to the new post of management supervisor at the St. Louis office of DMW Worldwide, the direct response advertising unit of Dimac.

Powell started his career as a direct response advertising copywriter, doing the bulk of his work for financial services companies like J.P. Morgan, Merrill Lynch and GE Capital.