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Next also provided a number of direct mail services for the music industry.
About 25 percent of its sales are by direct mail.
Direct mail, they said, is likely to play a large role in their strategy.
High on the list right now is direct mail advertising.
But, yes, the problem with too much direct mail is that response rates can go down.
"With direct mail, you have maybe a couple more seconds to get someone's attention."
Direct mail may be used to sell to a target group.
"It's had a longer life, to my knowledge, than any other direct mail in history."
In the case of direct mail, you know who your customers are, literally.
A good direct mail programme will hold them together and bring their response.
"It all went to pay the expenses of direct mail," he said.
Specialists in direct mail say more of it than ever has been sent out this year.
Direct mail service with Jordan is said to have resumed in 2007.
Direct mail has a notoriously low response rate of less than 5 percent.
The great lesson of direct mail was that long letters always do better than short ones.
A direct mail campaign is also important, he said.
Getting personal Direct mail can ask for the order.
The company said it planned a large television and direct mail advertising campaign.
Some £930 million was spent on direct mail in 1990.
This is an example of direct mail done well.
But such literature illustrates an important function of direct mail.
Those who believe direct mail marketing has a future cite its strong growth in 2011.
Most were in a supporting role, doing direct mail fundraising.
Most of the business comes from referrals and direct mail marketing.
If the book clicks, go to direct mail order, where you get all the profit.