digital pulp , auch: finger pad

Mr. Nadler at Digital Pulp said he was "a fan who is looking into subscribing."

To help achieve that, the company's site has been redesigned, in time for holiday shopping, by its online agency, Digital Pulp in New York.

Mr. Nadler will also take a fanciful title at Digital Pulp, lead sherpa.

At Digital Pulp in New York, which specializes in Internet advertising, a new top executive is being hired from a client company.

Bruce Goodman, 33, who founded Digital Pulp with Mr. Sachs and had been vice president and creative director, becomes chief Web architect, a new post.

At Digital Pulp, Mr. Nadler becomes chief executive, a new position, and president, assuming those duties from Steven Sachs, president and creative director.

"We've taken a lot of learning from brick and mortar and applied it to click and order," said Lee Nadler, president and chief executive at Digital Pulp.

Enlarged apical tufts, to the extent they actually reflect expanded digital pulps, may have played a significant role in enhancing friction between the hand and held objects during Neolithic toolmaking.

NYC 2012 continues to work with Digital Pulp in New York for Web site development as well as with various New York public relations agencies.

The effort to promote the perceived potential of cyberpitches is being created by Digital Pulp, a small agency in New York, and carries the theme "Building one-to-one relationships millions at a time."

Egghead.com Inc., Liberty Lake, Wash., to Digital Pulp, New York, as the first agency to handle integrated advertising since the company shifted its business strategy to electronic commerce from retail stores.

The review included three other finalists: Digital Pulp in New York, Eisnor Interactive in New York and Mann Buckvic in Cincinnati.

The DoubleClick decision came after a two-month review that had been narrowed to Grey and the New York office of a Thompson division known as J.W.T. Technology; Digital Pulp did not take part in the review.

The campaign deliberately eschews explanations of how interactive technology works, said Steven Sacks, president and creative director at Digital Pulp, because it was more important to "educate people on how this medium works and give them tools to take advantage of it."

In another decision, DoubleClick, the agency specializing in interactive advertising and management, selected Grey Worldwide in New York, part of the Grey Global Group, to handle its account, which had been at a New York agency named Digital Pulp.