deglamorisation BrE
deglamorization AmE

Reduce the demand for drugs through employment and deglamorization.

This mood contrasts with "the deglamorization of style during the Carter Administration," he said.

Pay television and the VCR finished off the deglamorization process.

The process of deglamorization has begun.

To this work of deglamorization, Mr. Fussell brings mordant skills.

According to the DoD, the purpose of this is to comply with the deglamorization of alcohol and tobacco policy.

Deglamorization, if that is what it is, is a change in attitude toward movies that can be accommodated.

In its blunt deglamorization of sexual license, it is more like the antidote to Stanley Kubrick's elegant, fearful erotic dream, "Eyes Wide Shut."

The growing revulsion and deglamorization of drugs comes mostly from common sense inducing common revulsion - too many lives are being lost or ruined for drug abusers to be entertaining anymore.

The deglamorization that doctors have suffered with the rise of H.M.O.'s in American life has had its corrective on television, where medical dramas seem to labor ever more aggressively to establish the physician's genius.

"We have a deglamorization program for the use of alcohol," said Rudy de Leon, the Under Secretary of Defense for personnel and readiness, "and it's very important we set the right tone."

And the chapter devoted to Petty's memories of a bassist who eventually died from a heroin overdose may be the most chilling deglamorization of the rock 'n' roll lifestyle since "Sid and Nancy."

No film went as far in its deglamorization of the sport as Ted Kotcheff's "North Dallas 40," made from Peter Gent's thinly disguised account of his experience as an end for the Dallas Cowboys.