decoy effect

Ariely also explains the role of the decoy effect (or asymmetric dominance effect) in the decision process.

It also warned against the "decoy effect" of focusing on women in high-profile positions, and said the breaking-down of stereotypes should be the priority.

The decoy effect is also an example of the violation of the independence of irrelevant alternatives axiom of decision theory.

She is impulsive, and in "Decoy Effect" is reprimanded by boss Don Eppes.

Eppes is a multiple Ph.D. ("Decoy Effect"), a recipient of the Milton Prize and a nominee for the Fields Medal.

The decoy effect is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated.