customer equity

As a result a company with higher customer equity is more valuable than one without it.

Companies often attempt to gain more customers and increase revenues by improving customer equity.

Customer equity is the total combined customer lifetime values of all of a company's customers.

There are three drivers to customer equity, all of which refer to three sides of the same thing:

Additionally, CLV is used to calculate customer equity.

The greater the customer equity (CE), the more future revenue in the lifetime of its clients; this means that a company with a higher customer equity can get more money from its customers on average than another company that is identical in all other characteristics.