copy testing

Under the new plan, General Foods will cut the base by one percentage point, to 13.3 percent, but pay for the copy testing.

The source material is available for download with instructions to produce a hard copy testing kit.

Copy testing is utilized in an array of fields ranging from commercial development to presidential elections.

Copy testing is a specialized field of marketing research that determines an ad's effectiveness based on consumer responses, feedback, and behavior.

PACT states a good copy testing system must meet the following criteria:

Rancor reigned between researchers and copywriters, who bridled under the constraints of copy testing.

It is apparent that the agency spent a lot to put together this presentation, because it went as far as including consumer research and copy testing.

Still, Mr. Stuver said, their lab does not do low copy testing because of the extensive validation studies needed to show that it works.

Recall scores were still provided in copy testing reports with the understanding that persuasion was the measure that mattered (Honomichl).

An Application of Learning Theory to TV Copy Testing.

While conventional testing generally calls for 28 cycles, low copy testing will require at least 32 cycles, Dr. Prinz said.

An Advertising Pioneer Mr. Caples was credited with pioneering many aspects of advertising, including copy testing and extensive research.

General Foods is currently compensating its agencies with 14.3 percent of the brand's billing, with the agency paying for the copy testing, said one agency executive who requested anonymity.

As a pre-testing, or copy testing system, Ameritest's television model is intended to explain how the audience perceives motion media including television, online, film, and other forms of branded entertainment.

BetterPPC is a scientific ad copy testing and optimization platform for pay-per-click advertising services Google AdWords and Yahoo!

Starch Inra Hooper, a leading advertising research firm that specializes in copy testing, showed the British ad to a group of 50 American women and the American one to another.

Copy testing - predicts in-market performance of an ad before it airs by analyzing audience levels of attention, brand linkage, motivation, entertainment, and communication, as well as breaking down the ad's flow of attention and flow of emotion.

Advertising Research - used to predict copy testing or track the efficacy of advertisements for any medium, measured by the ad's ability to get attention (measured with AttentionTracking), communicate the message, build the brand's image, and motivate the consumer to purchase the product or service.

The predominant copy testing measure of the 1950s and 1960s, Burke's Day-After Recall (DAR) was interpreted to measure an ad's ability to "break through" into the mind of the consumer and register a message from the brand in long-term memory (Honomichl).

During the 1990s, the ARF spearheaded notable primary research in studies such as the Copy Research Validity Project which redefined the area of copy testing, and the ARF/Ad Council Study to determine the impact of public service advertising.