contemporize
contemporise BrE

"But we wanted to contemporize him in a way that would engage consumers."

"All we've done lately is to contemporize the show to keep up with the channel clickers at home."

The two films take different creative paths to contemporize the legacy of the massacre.

"We just wanted to contemporize it to reach the younger consumer in a way that would not strain the credibility of the brand."

"One of the goals of QuickTabs is to contemporize the brand."

"I want to contemporize you.

"But we'd been losing touch" with the brand goal, he added, so "the assignment was to re-energize, contemporize and emotionalize it."

Mr. Snead says the reduced portions are part of an effort to "contemporize" Friday's image.

What they did was "...to contemporize religious music.

In 1929 he received his first industrial-design commission to contemporize the appearance of a duplicating machine by Gestetner.

Graham also utilizes jazz progressions to re-innovate and contemporize traditional sounds, especially on the blues tracks of the album.

"There's pressure to contemporize the magazine, to introduce editorial that's more risque," Mr. Drexler added.

"We decided initially we would contemporize the qualities of the characters, rather than the characters themselves," Mr. Zadan said.

The novel was published in 1997 and, to their credit, the filmmakers haven't tried to contemporize the story by giving it some unearned and ill-fitting political resonance.

The work of these musicians also reflects the urge to contemporize, to bring the past into the present, to take what one loves from the past and make it live again.

In 2010, Dorel launched a major advertising campaign to revive and contemporize the Schwinn brand by associating it with consumer childhood memories of the iconic company.

This parallelism is responsible for all manner of directorial interpretations of all manner of Shakespeare's plays by artists who try to update or contemporize the action.

In early 1986, our company, Signal International Inc., was asked by Columbia Pictures to "contemporize" the Columbia lady symbol, which first appeared in 1936.

Comparing it to the original series, Bianco noted that the remake could easily have been a failure, yet managed to "contemporize the story without drowning it in paranoia."

"The Big Band, crooner feel is popular today and we wanted to contemporize old songs," said Judy Fearing, an ESPN senior vice president.

"The more Hershey has to do with chocolate, the more effective it is as a way to contemporize the Hershey brand image," Mr. Chajet said.

Since 1990 she has continued to update and contemporize the books, and has incorporated the Living Skills concepts from the books into story-based cross-media products including TV programs.

As Andre Shaikevitch, a French-Russian critic noted, Nijinska's inspiration may have come from medieval and Byzantine art, but she knew how to contemporize this stylization.

Steve Jones of USA Today stated, "The Roots contemporize them with just enough hip-hop flavor, while the soulful Legend injects them with renewed passion".

"Sterility" is about those who do disdain the current landscape of American popular music, and culture, and exemplifies Iggy Pop's ability to contemporize country music, blues and soul.

Whilst it succeeds in being a valid slab of Musical Theatre, it's patchy for various reasons but has plus points in the 1st couple's antics, a non showy staging n successfully manages to contemporise the subtle sense of lounge lizard 70s it recreates.