consumer evaluation

Do we need any training on consumer evaluation?

Most of the literature focuses on the consumer evaluation and positive impact on parent brand.

Consequently, in this article may conclude some points about consumer evaluation of brand extension:

The moderating variable is a useful indication to evaluate consumer evaluation of brand extension.

Quality of core brand creates a strong position for brand and low the impact of fit in consumer evaluation.

Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand.

For example, Japanese car makers score higher in consumer evaluations of comfort and the feel of fabrics, controls and other parts of the car touched by the driver and passengers.

Sunde, L. and Brodie, R.J. (1993), "Consumer evaluations of brand extensions: further empirical results", International Journal of Research in Marketing, 10, pp.

Henrik Hagtvedt and Vanessa Patrick, the two researchers who authored the article, demonstrated a favorable influence of artworks on consumer evaluations of non-art products that were associated with the artworks via, for instance, advertising or product design.

The study, Expert and Consumer Evaluation of Consumer Medication Information, showed that while most consumers (94 percent) received CMI with new prescriptions, only about 75 percent of this information met the minimum criteria for usefulness as defined by a panel of stakeholders.