The copy is so exact that it has led to consumer confusion.

The Administration said the labels would end consumer confusion.

"Instead, we face price resistance and consumer confusion resulting from the lack of a focused brand identity."

The goal is to allow consumers to easily identify the producer of goods and services: to avoid consumer confusion.

These uses are still subject to the requirement that there be no consumer confusion as to source or sponsorship.

"It is a slippery slope to consumer confusion and market oblivion," he said.

Opponents say it will only add to consumer confusion.

The Board found that there was not a strong likelihood of consumer confusion.

"My other selling sites are not going to think well of that," he said, because it could lead to consumer confusion.

Trademark law doesn't give you exclusive rights in words, only the right to prevent consumer confusion.