competitive advertising

But in a competitive advertising field, a novel, low-cost gimmick has distinct advantages.

IF it has been one of the winter's most competitive advertising battles, it was actually decided last May.

This shows that information processing objective can moderate the effects of interference of competitive advertising.

The willingness of these agencies to sell their independence illustrates the growing difficulty small shops are having in an increasingly competitive advertising and marketing environment.

When competitive advertising was presented it was shown that repetition provided no improvement in brand name recall over a single exposure.

Services include: media auditing, marketing effectiveness, competitive advertising monitoring, news monitoring and e-vouching.

In the last six months, however, Compaq has borne the brunt of a withering barrage of competitive advertising and declining market share.

Cola Wars - similar type of competitive advertising programs between Coca-Cola and Pepsi.

The test ad is embedded in clutter made up of either directly competitive advertising, or ads from non-competing product categories, depending on client preference.

Chocola still maintained a significant money advantage over Donnelly, but in 2006, Donnelly had enough to maintain a competitive advertising presence throughout the campaign.

At least some competitive advertising may be wasteful, as firms seek to duplicate each other 's expenditures in order to avoid market-share losses (Lambin, 1976).

Eisenstein has also worked full-time since 2000 in Chicago's very competitive advertising business; she is currently the executive manager of copy editors at Chicago's largest advertising agency.

The intensely competitive advertising climate and the rock-and-roll marketing frenzy surrounding "neon citrus" make it "kind of like the old cola wars," Mr. Payne said wistfully.

In a fickle and competitive advertising market the strategy was successful and permitted HB media to invest in both editorial and advertising sales personnel.

Other companies have also begun to add extra bits to their CD players, and if the bit count winds up as a competitive advertising gambit, it becomes just another numbers game.

To help AT&T understand how best to counter MCI's strongest messages, Penn created the 'mall testing' methodology for competitive advertising research.

Putting a Pill In a Pretty Package But in the drug representatives' patter, the usual questions of accuracy and reliability that dog all highly competitive advertising ventures apply.

The introduction of non-refundable fares by all competitive carriers and dramatically increased competitive advertising and promotions during the 1986 summer season made the Chicago Air venture a short-lived enterprise.

Despite competitive advertising, Dr. McCullough said, her extensive studies using temperature-sensitive manikins as well as people revealed that the choice of fabric is less important than how it is worn.

To these ears at least, both sound equally good, which proves once again that the bit count, so often stressed in competitive advertising, doesn't really matter as long as the basic design is properly done.

KPMG and Ernst & Young are running competitive advertising and marketing campaigns, and the longer they have to wait, the longer they must spend money trying to capture market share from each other.

Two office managers in the Bronx office yesterday identified the company as Competitive Advertising, which they said worked for C & C in soliciting and collecting contributions for the American Federation of Police.

Mr. Nadal, the chairman and chief executive of MDC Partners, an advertising conglomerate based in Toronto, hopes to get ahead in the intensely competitive advertising industry with a contrarian strategy of almost continuous change.

The seminal analysis of Dixit and Norman (1978) suggested that competitive advertising by oligopolists (which the evidence suggests is mutually cancelling) generates a welfare loss, and that agreements to limit competitive advertising would therefore be beneficial.

Kai aus der Kiste, 1988 - during the hyperinflation in the Weimar Republic 1923 in Berlin a boy and his friends start a campaign of competitive advertising for an American chewing gum brand and use the resources of the metropolis for it.