comparative advertising
comparison advertising

Comparative advertising has been illegal in Korea up until 2001.

Accordingly, in my view, the use was honest comparative advertising.

"When you do comparative advertising, it should meet a certain set of standards, based on consumer needs," he said.

Although comparative advertising is fairly common, it rarely results in legal action.

However, the laws on comparative advertising were harmonized in 2000.

How have they applied the directive on misleading and comparative advertising?

Mr President, the subject of this debate is comparative advertising.

Nevertheless, comparative advertising must of course still fulfil certain conditions.

"The market has become so competitive I wouldn't be surprised to see more comparative advertising in the future," he said.

My attitude towards comparative advertising is not based solely on the consumer's point of view.

Another point is that by allowing comparative advertising, the opportunities of the smaller companies to challenge the market leaders become much greater.

Different countries apply differing views regarding the laws on comparative advertising.

In Brazil, the allow comparative advertising with certain restrictions.

These directory company practices are also clearly outside the law, according to the directive on misleading and comparative advertising.

It is a very difficult and sensitive subject given that some of our Member States do not allow comparative advertising.

I wonder whether the Commission feels that this consent is really needed under the comparative advertising directive.

It has taken a long time, but as rapporteur on comparative advertising I am nevertheless delighted.

What exactly is understood by comparative advertising is, for example, explained in a definition.

In Australia, no specific law governs comparative advertising although certain cases regarding this matter have occurred.

This practice can be ended by implementing the directive on misleading and comparative advertising properly.

Comparative advertising that is truthful, and does not lead to confusion is permitted.

Comparative advertising is generally coupled with negativity, as evidenced by early industry condemnation.

They feel that comparability is an essential prerequisite for comparative advertising, and this would not, by definition, be the case here.

Secondly, comparative advertising is an opportunity to provide the consumer with better information and thirdly, it promotes competition.

But it is essential to ensure that certain strict requirements are met if we wish to prevent comparative advertising from being misleading.

But Mr. Messner, a specialist at this sort of comparison advertising, also penned a positive biographical commercial for the Vice President during the primary campaign.

The reputation of Messrs. Messner, Vetere and Berger for sharp comparison advertising leads many observers to predict a negative, if wickedly humorous, campaign this fall.

SOME of the fiercest comparison advertising in recent times has featured Ford and Chevrolet pickup trucks bursting into flames, exploding or plunging through a "ditch of doom."