commercial costs

The producers maintain that underlying causes of high commercial costs lie outside their province.

In 1988, commercial costs rose 12 percent.

The average 30-second commercial costs $330,000, he said.

Photocatalytic Oxidation systems often have high commercial costs.

Such problems have left Washington in disarray, lurching from crisis to crisis, constantly weighing commercial costs against diplomatic interests.

The fracas is occurring amid the release of the first comprehensive industrywide study of commercial costs.

Thermal regeneration is the most prolific regeneration technique but has drawbacks in terms of high energy and commercial costs and a significant carbon footprint.

Although the privately owned stations do not release profit and loss figures, the executives said the news had become a substantial money-maker, even though a one-minute commercial costs only $160.

Ron Robison, an architect who was instrumental in drawing up the voluntary "back to the future" incentives, said that the cost of building in a true Mediterranean style probably runs 25 percent to 30 percent over ordinary commercial costs.

But if each commercial costs $200,000 to $300,000, as industry analysts estimate, the company will end up spending about $3 million on the series - as much as the cost of a top-notch national blitz and without nearly the reach.

David Rosenberg, creative director for Bensimon Byrne, the Toronto agency which created the TV spots, commented that the ads were produced for a fraction of what a standard Canadian TV commercial costs.

Mr. Dusenberry made his sortie against producers at a forum on commercial costs held at the annual television workshop sponsored by the Association of National Advertisers and held at the Plaza Hotel in Manhattan.