collective advertising

In 1985, the collective advertising budget of the spark plug industry was only some $30 million.

The various advertisements heard throughout Southern California radio is perhaps the most widespread example of the Auto Square's collective advertising.

As companies have struggled to be heard above the collective advertising din, corporate sponsorships have become a widely embraced, and wildly expensive, alternative approach to marketing.

In addition, Nike has feuded with the German stores over pricing, trying to avoid paying a 3 percent premium on orders that is used by the stores for collective advertising and marketing.