classical market

But in the classical market, more concerned with sound quality, some labels are finding the opposite.

The classical market was glutted with an extensive back catalog.

Use of classical marketing techniques, in these circumstances, is inevitably partial and uneven.

Yet few classical buffs would be happy if film music were to become a driving force in the classical market.

The people who were already in the classical market were the ones converting to CD's.

Diffusing Chinese culture, it has become a large, quaintly classical market of antiques and handicrafts.

"This is different from classical markets in economics because of the nature of the medium of the Internet.

According to Belz (2005) we have observed since the beginning of the 21st century that the classical market structure has changed.

Advocates of classical marketing will claim that the great composers were themselves players in popular culture, sating the needs of the masses.

Whereas classical marketing is characterized by a uni-directional, sender - receiver relationship, in present times, marketing has changed.

Future ventures are apt to be classical, Mr. McVeety said, despite the decline of the classical market.

"It will be one of the most classical marketing and scientific battles in the history of the pharmaceutical industry," the analyst, Mr. Sweig, said.

In this depressed state of the classical market, Mrs Jarley made extraordinary efforts to stimulate the popular taste, and whet the popular curiosity.

Mr. Hensler will be replaced by David Waeyner, an executive now in Polygram's classical marketing department.

Although there is no reason to question their admiration for Piazzolla's music, the record labels' desire for increased sales in a depressed classical market is also undoubtedly a factor.

Given the proximity of Lincoln Center and the concentration of professional musicians in the neighborhood, the two stores' bids to capture the opera and classical markets are particularly intense.

Polygram's three classical labels, Deutsche Grammophon, Philips and London, account for about 50 percent of the classical market in the United States.

He was later appointed head of EMI's International Classical Division, responsible not only for the group's international recording programme but for its worldwide classical marketing.

The success of projects like the Three Tenors - crossovers that sell beyond the usual classical market - stunned recording executives more used to selling recordings by the thousands than the millions.

Classical marketing executives, gripped by the dubious notion that their audience is declining, and squeezed from above by number-crunchers interested in higher profits, are dragging classical music into the cultural mainstream.

This no-brand strategy means that little is spent on advertisement or classical marketing and Muji's success is attributed to the word-of-mouth, a simple shopping experience and the anti-brand movement.

However, they were aware that the jazz and classical markets had developed a crossover audience and decided that the best way forward would be to have a collective strategy in order to bring the music to a wider audience.

But equally strong is Jobim's connection to modern jazz, and the albums' home on Sony Classical may have less to do with stylistic concerns than with the search for the latest crossover formula in a depressed classical market.

Clearly, Mr. Pope is betting on a vitality lingering below the surface of the classical market; more than that, he has aimed his Pope Music releases at consumers with fairly broad taste who are willing to pay a premium price.

Classical Market Called Limited The specific timing of WNCN's format change was chosen, Mr. Bongarten said, because "this is the only time in the whole year when we get three weeks together that are not rated," he said.