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An hour later, the phone rang in the Cheil apartment.

Ms. Lee asked her brother, and the two won the deal for Cheil.

She said Cheil wants to learn from Dreamworks, not tell it what to do.

And Cheil hopes to send interns to work in California.

In making movies, Cheil is supposed to get help from Dreamworks.

The application was developed with Cheil Worldwide, an advertising and online development group.

Cheil Industries began its chemical business in 1989.

Since 1954, when Cheil Industries began its textile business, it has produced cutting edge textiles.

But despite Dreamworks' slow start, a Cheil official said the company intended to stick with the studio.

It established Cheil Frozen Food and launched its beverage business in 1987.

While Cheil's move was the most dramatic, other Korean companies are also courting Hollywood.

The agreement with Samsung Cheil will allow her to cut back on her grueling road show.

Cheil's overseas billings exceeded 50% of total consolidated billings for the first time in 2005.

Cheil Industries is an affiliate of the Samsung Group.

Through these initiatives, Cheil Industries was successful in building a profitable business structure, thereby establishing itself as a leading fashion company.

Cheil Industries is listed on the Korea Exchange stock-exchange (number 001300).

Cheil wanted to diversify out of the low-margin food business, but doing so by investing in a Hollywood company, he said, is "a risky business."

But Ms. Lee said Cheil's work would help Korea's poorly developed movie industry.

Another complication is Samsung's practice of paying commissions on ad work to Cheil, which then pays the other agencies.

Since its establishment in 1954, Cheil Industries has been a prime force in the development of Korea's textile industry.

Cheil Industries' electronic material business started with the company's development in 1996 of EMC.

McKinney "will play a central role in the reinvention of Cheil's network in the Americas and beyond."

Multiplexes are going up throughout Asia, which should mean growing markets for the movies made by Dreamworks and distributed by Cheil.

Samsung Cheil, a subsidiary of the Samsung Group, has been in a two-year search for a designer.

Cheil Industries FC players that have played in the South Korea national team include: