buzz marketing

And buzz marketing isn't just for new brands or products.

Listed below are links to weblogs that reference Buzz marketing: "

But even companies that consciously do "buzz marketing" do not necessarily know how buzz works.

Buzz marketing works because individuals are easier to trust than organizations that may be perceived to have vested interests in promoting their products and/or services.

Buzz marketing "

The interest in buzz marketing was piqued by a recent test in several small markets of a promotion carrying the theme "What is it?

- is becoming more valuable as so-called buzz marketing or word-of-mouth marketing grows increasingly important to advertisers.

Besides traditional media, the effort will use the Internet, promotions, event marketing, public relations campaigns and so-called word-of-mouth or buzz marketing.

She has had a part-time internship at Buzz Marketing Group in Manhattan over the last year, and this summer, it will become a full-time job.

Buzz marketing: The strategic use of word of mouth and transmission of commercial information from person to person in an online or real-world environment.

Yahoo, which according to CMR spent $3.5 million in advertising last year, is also ratcheting up its "buzz marketing strategy."

Ankama Web is an interactive communication agency specialized in the new media, the creation of Internet sites and the strategies of buzz marketing.

"That crosses over into the word-of-mouth space," she added, referring to word-of-mouth marketing or buzz marketing, which seeks to enlist consumers to promote a brand.

Those steps, known on Madison Avenue as buzz marketing or word-of-mouth marketing, are prized because data indicate that personal recommendations can be more effective than traditional advertising.

While companies of all sizes use buzz marketing, it is often most effective for smaller business, said David Hallerman, senior analyst with eMarketer, a research firm.

Global Exchange," this year's conference, which ended yesterday, presented workshops on topics ranging from buzz marketing to the art world's response to the rebuilding of New Orleans.

"The game in consumer electronics is much more new marketing techniques, and buzz marketing and traditional public relations to get those third-party endorsements," Mr. Martin said.

The report discusses many theories surrounding social marketing, including the importance of the push/pull dynamic and online consumer empowerment, authenticity and importance of buzz marketing.

Pete Buscani, the executive vice president for marketing of LaRosa's Pizza, successfully used buzz marketing during the last holiday season.

In a buzz marketing campaign SVT sent out a letter containing a question "Är du drabbad?"

Ron McDaniel would like you to check out: Buzz marketing: Start Building Buzz Today - Buzzoodle.com.

Jen Lang, 17, a high school senior from Erial, N.J., who also works at Buzz Marketing, said: "I used to make fun of my friend.

The term "buzz marketing" originally referred to oral communication but in the age of Web 2.0, social media such as Facebook and Twitter are also being used to create marketing buzz.

Undercover marketing (also known as buzz marketing, stealth marketing, or by its detractors roach baiting) is a subset of guerrilla marketing where consumers do not realize they are being marketed to.

And the buzz marketing business is gaining financial muscle: the trade publication Advertising Age estimated that buzz marketing annually is a $100 million to $150 million industry.