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Brand selection may be narrower, but prices cheaper.
"In soft drinks, it comes down to making a brand selection," he added, "and you need brand images and advertising to make a difference."
For the televised half of the draft, ten brand selections were manually made by Flair and McMahon.
From The Hidden Persuaders: "The greater the similarity between products, the less part reason really plays in brand selection."
He added that he believed his company would have a viable business model "if we can monetize the same ease of use and offer name brand selection."
Amongst adult nicotine-dependent smokers, brand selection is closely related to one's socio-economic situation, as foreign brands tend to be double the price of local brands.
It instead turned into an illustrated guide on fashion basics, such as dressing for body type, choosing suits and accessories, fabrics, rules of office fashion, and clothing brand selection.
The 176-page paperback describes the author's choices of over 200 New York taverns, saloons, restaurants and stores that offer beer lovers much more than the standard six-pack of brand selection.
Harold Bordwin of Keen called Cosmetics Plus a "terrific franchise" that got eaten away by the increase in discount drugstores like Duane Reade and the vast brand selection at Sephora.
So ICI North America executives concluded that "there must be an awful lot of potential paint customers who feel the current brand selection is not giving them the reassurance they need," he added, or "the total service that should go with the pot of paint."
But the stores, the first of which opened in 1984, could not compete with larger computer and office-supply superstores that offered wider brand selections and, often, lower prices, said Stella Kelly, an analyst who follows computer retailers for Infocorp, a research firm based in San Jose, Calif.