brand preference

Let's not turn this into a brand preference war.

We did some studies and found there's a brand preference for something like pizza."

"That's when so many people form their brand preferences."

"The effort really should be to build brand preference."

"Kids come to us with brand preferences," he explains.

Not all students' brand preferences, however, are accommodated with equal enthusiasm.

If so, how do they recognise flake food or develop brand preferences?

"It's very effective in doing what cigarette advertising sets out to do, changing brand preferences," he said.

Subliminals also affect people who have no strong brand preferences.

Some experiments have shown the neural correlates of peoples' brand preferences.

It reports demographics, in-depth lifestyle and brand preference data.

"If you can understand brand preferences by geography, that has implications for other places with similar geography."

Higher brand preference usually indicates more revenues (sales) and profit, also making it an indicator of company financial performance.

There are at least three classes of methodologies to measure brand preference directly:

Coke, of course, wanted to showcase its products and imprint a brand preference on young minds, with educators' implicit approval.

However, brand preferences frequently override individual taste preferences.

Promotional devices which help determine and reinforce adult cigarette brand preferences have an even greater effect on under-age smokers.

Branded-content sites have a notably greater impact at the points where consumers are establishing brand preference and making purchase decisions."

"This is the age where brand preferences are formed," Mr. Sicher said.

As to brand preferences, "we'll buy anything," he said, but his five-year-old daughter won't eat all-beef franks.

Marketers have learned, the hard way, that younger consumers don't necessarily listen to TV commercials or develop brand preferences easily.

But if emotion is what drives us and drives brand preference over the long haul, most advertisers would do well to chase likeability.

Rickard was among the first to establish that customer satisfaction does not influence repurchase decisions directly, but rather indirectly via brand preference.

"Consumers really have strong brand preferences and when they prefer a brand, they begin to associate themselves with that brand," he said.

Advertising in general is a one-way communication through mass media and is used to create name recognition, brand knowledge and some brand preference.