brand position

Where it can be applied, however, the market growth rate says more about the brand position than just its cash flow.

The brand positioning is designed to clearly define and differentiate the University's identity.

"If you have a brand position, you're more stabilized.

He is now a regular writer on hotels and brand positioning for Sleeper magazine.

"That might be more inclusive than some of the brand positions we've done around more traditional male sports."

The brand positions itself as a premium product.

"Quite often in the past, it seems that promotion was considered independently of long-term brand positioning.

The agency will also handle McDonald's overall brand position and creative direction.

This is speculated to be a brand positioning attempting, with the company choosing to focus on a traditional and conservative image.

To maintain its brand position, the embassy scheduled the meeting at teatime and served finger sandwiches.

It brought out its Intel Inside campaign to boost its new core brand position.

It is important to note that "me too" brand positioning contradicts the notion of differentiation and should be avoided at all costs.

This type of copycat brand positioning only works if the business offers its solutions at a significant discount over the other competitor(s).

Clipper is the worldwide leader in refillable lighters, with a high quality brand positioning.

"We've got a system that recognizes that products need to be developed from a fundamental understanding of brands and brand positioning," he added.

From his office in Greenwich, Conn., he will also do consulting work in the area of brand positioning.

In her new role, Ms. Myers will be involved in strategic planning with a focus on brand positioning and development.

A brand audit establishes the strategic elements needed to improve brand position and competitive capabilities within the industry.

Vogue has agreed to help organize a lecture series at Columbia in the fall about brand positioning, featuring chief executives from the magazine's major advertisers.

"There has to be a brand positioning before you hire a celebrity, which the celebrity has to fit.

Generally, the brand positioning process involves:

"Some of the brand positioning was not as well thought out as it should have been," Ms. Esquivel said.

Brand positioning in Germany).

He is regularly sought after to speak to corporations and associations on emerging marketing trends and brand positioning challenges.

In a statement, Mastercard said that for the last year it had taken steps to bolster its brand position for the 21st century.