brand personality

"We're trying to get into their world and make this brand personality relevant to them," he added.

The higher order is to establish a brand personality.

"She's upbeat and energetic, all the things that fit our brand personality."

"But what we didn't see in our advertising was an emotional relationship with consumers or any kind of a brand personality," he added.

"The brand personalities that made many of Detroit's brands famous need to be clarified."

Brand personalities are special: They evoke an emotional response.

A follow up study tested the effects of perceived brand personality and purchasing intentions.

A brand personality is essentially just a flavor.

Successful branding within the postmodern society rely more on the developments of brand personality.

"We're looking for business-driving, motivating advertising which is consistent with our brand personality," he said.

You may find it helps to think in terms of a brand personality - the kind of image you would like your business to have.

Brand as Person - consists of brand personality and customer-brand relationships.

The television ads, website design, and in-store decor promotes a brand personality.

The brand personality is crucial in emotional branding.

Brand personality is defined formally here as "the set of human characteristics associated with a brand."

"We need a strong brand personality."

Developing brand personality sets the stage in identifying deeper meaning around "How it, the brand, works."

This brand personality is the relationship between a favourite of jeans and the experiences and memories that go along with them.

It's that extra bit of hipness that helps define the Pepsi brand personality."

Effective brand names build a connection between the brand personality as it is perceived by the target audience and the actual product/service.

She is usually depicted using beauty products in playful ways, to align with Bliss' playful brand personality.

Project: To create an 8-page magazine supplement to showcase Silkygirl's brand personality.

Brand personality originates with a film, but it need not come from character, story or any of the other things for which films used to be valued.

"Plus, it helps create a brand personality that differentiates Delta Express from other low-cost airlines."

Image is brand personality.