brand management

"I think that what we are talking about here is brand management.

The school added the creative brand management track in 2005.

Space travel and brand management for this reason also enjoys a special relationship.

Brand management was top down, internally focused, political and money based.

No decisions have been made, and the brand management committee is still in the middle of a broad review.

Consistency is an important part of branding and brand management.

An example would be a brand management firm that depends on the all the departments for information.

Thus was born the modern system of brand management.

Guerrero now runs his own brand management company for athletes.

The firm's creative services include brand management, website and print design.

Yet, global marketing and increased competition have added pressure to the brand management structure.

"Brand management should have credibility management at its center," he says.

The course is designed to enable students to excel in luxury brand management.

Companies often use brand management in an attempt to change a potential customer's perception of the product's value.

FOR better or worse, "brand management" is the rage at car companies.

Brand management will continue without him, he said.

The nation's largest auto company has concentrated on using "brand management" to improve its sales.

Careful brand management seeks to make the product or services relevant to the target audience.

Commercial considerations can encompass brand management, regulatory and competitive issues.

In other words, employer brand management addresses the reality of the employment experience and not simply its presentation.

The art of creating and maintaining a brand is called brand management.

The branding of the various models was never clear-cut by today's brand management standards.

Successful brand management also results in perceived uniqueness even when the physical product is the same as competitors.

Brand management as a business technique was one of the signal innovations in American marketing during the twentieth century.

The creative brand management track combines business and creativity to teach students how to solve problems.