brand identification
brand recognition

There are some newspapers which simply will not use a picture if it has any brand identification whatsoever.

There is no sales message, merely a brand identification.

He added that having a brand identification can spell the difference between failure and spectacular success.

In other instances the, client company insist on using their own letter heading at least a brand identification.

"Home furnishings don't yet have the level of brand identification that so many industries do, like cars and soft drinks."

Licensing a trade mark allows the company to take advantage of already-established goodwill and brand identification.

"It makes us a one-stop, global source for their essential brand identification and informational labeling needs," he said.

It is the business of movie studios to create instant brand identification for their titles (or even parts of them).

The Social Network: the ultimate brand identification film?

In addition to changing the industry, Mondavi also managed a spectacularly successful brand identification campaign.

Then people started the vanity spending - Oscar campaigns for brand identification, spending your profit to get recognition.

The availability and brand identification of Diet Pepsi flavor variants varies by country.

In other cases, like the soft-drink industry, a curious confluence of taste distinctions and brand identification makes meaningful challenges difficult to imagine.

Unlike rope, which has manufacturers seeking brand identification and customer loyalty, webbing manufacture is typically generic.

Game makers add that military advisers associated with the new games are also establishing a sort of brand identification that helps games differentiate themselves.

Brand identification may be difficult on long-haired animals, and may necessitate clipping of the area to view the brand.

As a former brand manager, Mr. Blumberg said he knew the value of brand identification to the consumer.

Opponents of smoking also contend that the apparel's brand identifications transform smokers, and sometimes youngsters below the legal smoking age, into walking billboards.

To build good will and brand identification, Coke also re-sods local soccer fields and hands out new goal posts and scoreboards with the Coke logo.

Beneath the broad glass, Volvo is spelled out in huge, widely spaced letters, a virtual banner for brand identification - turning the design language back into written language.

In addition to being consistent and making an impact, environmental branding must also have functional value to aid in brand identification, day and night visibility, merchandising and traffic flow.

A number of other companies and organisations also use the event for brand identification and marketing, including Adidas, Lucozade Sport, and Fuller's Brewery.

The company may not have Netscape's arrogance, but it is still not clear that all of its clever marketing, technology and brand identification can withstand Microsoft's onslaught when it arrives.

"It's not the McDonald's brand identification strategy we're after but the down-and-dirty discounting 'We have a deal for you today' approach we're looking for," Mr. Henderson said.

In 1996, BI-LO acquired six Newmart supermarkets in Western Australia although the Newmart name was retained due to its strong brand identification.

Even in its home country, it has little brand recognition.

And there seems to be limited value to brand recognition.

I'm sure that they will be able to sell quite a lot in Europe just because of their brand recognition.

But brand recognition often led some teachers to assume she was Japanese.

Our preliminary goal from the campaign was to get brand recognition.

Big brand recognition but people haven't been there in years.

Second, high prices are being offered for consumer products companies with brand recognition.

For brand recognition, the best family name in popular music may well be Marley.

Reebok is a financially strong company with high brand recognition.

To get such brand recognition without actually seeing the car was brilliant."

"Compaq's strength in the work market gives them a lot of brand recognition," he said.

Companies sponsor major sporting events in order to achieve brand recognition.

Pink has a college line that focuses brand recognition through public university athletics.

The See's acquisition would change in their thinking to buy businesses with a strong reputation and brand recognition.

But the company soon found that even this edge, and its brand recognition, did not assure market dominance.

Third: where fine wine is concerned, brand recognition is here to stay.

Brand recognition, as they call it in marketing-speak, was slipping.

Workman is also joining with partners that have their own brand recognition.

According to the local market situation, the company manages the marketing budget allocated to brand recognition development.

Several studies have indicated there is not a designated area of the brain devoted to brand recognition.

Voice portals are competing with some audio services that already have brand recognition.

While Pets.com enjoyed brand recognition, not enough people were buying to make the business a success.

Brand recognition is one thing, but word-of-mouth still makes or breaks shows on Broadway.

Additionally, the organization works to increase brand recognition of Americana music and its artists.

Competitors making ovenware products had gained much better brand recognition.