brand competitor

At the time, Gateway's US$2,999 price for a 42" plasma TV undercut name brand competitors by thousands of dollars.

Under California law at the time, there were fair trade provisions for alcoholic beverages which made it illegal to sell wines at a cheaper price than branded competitors, such as Gallo's.

The main brand competitors are UGG Australia and EMU Australia, both of which produce sheepskin boots and other similar footwear.

Taking their lead from Avis and Apple, smaller brands in all kinds of categories stepped forward with a breed of campaigns shaming and occasionally naming their big brand competitors.

In the UK Evoca Cola faced challenges from other brand competitors such as Qibla Cola and Mecca Cola but retained a presence in the market with a consistent client base (an example being the fact that it is sold nationally in UK Asda stores).