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Personal used a similar logo to Telecom itself until November 2011, when they switched into a new handwritten logo combined with nine brand colors.
Other marketing efforts suggested in the document included music-related promotions and the production of an inexpensive basketball that mirrored the Kool brand colors.
He has painted it in pleasing Martha Stewart brand colors from Kmart and split it across the middle, recalling Lincoln's quotation, "A house divided against itself cannot stand."
It also has "vital" brand colors - purple and orange - and, of course, that tire swing, all of which combine to "make a guy feel more comfortable, offer reassurance," she said.
In newspaper ads that appeared last week, Lloyds TSB used a giant image of the logo, but in its own brand colors - blue fading to green - rather than one of the four colors provided by the Games organizers.
Color If the Southwest were a company, their brand colors would be terracotta orange, turquoise and light purple, with secondary colors chile-pepper red and canary yellow (my ex-colleagues in branding will appreciate the nerdiness that just happened in that sentence).