brand attitude

Understanding the brand attitudes and its individual elements is important to the diagnostic research.

Are product attribute beliefs the only mediator of advertising effects on brand attitudes?

This campaign was adopted as Reebok's brand attitude.

In the causal relationship, Aad usually acts a moderator, and it influences on brand attitude (Ab) and intention to purchase the brand (purchase intention, PI).

One scholar explains this relationship as follows: "The approach tendencies created by mere exposure may be preattitudinal in the sense that they do not require the type of deliberate processing that is required to form brand attitude.