benefit-driven

Include a benefit-driven headline for each product or service.

Responses to advertising were similarly biased towards more rational and benefit-driven communications.

It's not the beautiful Web site, it's the one with benefit-driven headlines that lead your visitor straight to your sales message.

Understanding IT: Benefit-driven solutions which intrigue, convince and sell.

It is this kind of benefit-driven innovation that has kept cfc solutions at the forefront of the fleet management market for more than two decades.

"We're hoping for the campaign to be seen as benefit-driven to patients and not a chest-thump to the company," Mr. Tacconi said.

Instead of the wasted words "welcome," or a long mission statement or biography of you, put a benefit-driven headline with a link to your sales letter about your product or service.

By Judy Cullins To sell products, you not only need sales and benefit-driven copywriting for your 2, 3 or more paged web site, you also need to get new potential buyers to your site.