behavioural segmentation BrE
behavioral segmentation AmE
behaviouristic segmentation BrE

In July 2011, Experian acquired Virid Interatividade Digital Ltda ("Virid"), an email marketing company offering email delivery, email based behavioural segmentation, real-time campaign reporting, mobile delivery and social media integration in Brazil.

In behavioral segmentation, consumers are divided into groups according to their knowledge of, attitude towards, use of or response to a product.

- behavioral segmentation (occasions, degree of loyalty)

A common method of behavioral segmentation is RFM, in which customers are placed into subsegments based on the recency, frequency, and monetary value of past purchases.

Market segmentation evolved from simple demographics in the 1950s to geodemographics and behavioral segmentation in the 1960s (the propensity to purchase) to psychographics data in the 1970s (personality and lifestyle), to customer loyalty and profitability in the 1990s and to economic data in current times.