Veja buys organic cotton at around twice the market price.
They soon began producing clothing with this accidental organic cotton.
As of 2007 the company planned to increase its use of organic cotton within the next four years from over 20% to 80%.
Also obtained a new type of organic cotton, soft to the touch and at the same time, grown without chemicals.
This is one of the top reasons people choose organic cotton for their delicate baby's skin.
It feels great to support the artistans who are trying to keep their art alive and organic cotton.
A selection of the company's pants are made using organic cottons and other materials.
That means more than five million pounds of organic cotton a year.
Even the shirts worn by the staff members are made with organic cotton or hemp.
The Gap is asking some suppliers to buy about 500 bales of organic cotton over the next year.